By Philippa Gamse
This ebook was once created for company vendors, executives and bosses, institutions and nonprofit businesses who are looking to comprehend what it takes to create and maintain a profitable internet presence. It presents a quick, yet thought-provoking learn that provides a 30,000ft "hawk-eye" viewpoint, in addition to drilling down into the numerous various issues for a good site and social media presence.
The forty two ideas are in response to Philippa's 15plus years of consulting adventure and study into what works at a pragmatic point, and are illustrated with real-life principles and case reviews from her consumers, colleagues and over thirty contributing specialists.
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Extra resources for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success
It’s an intelligently written, logical book that is based on experience and genuine advice. ” Sheryl Newman, Director, Appetite (UK) “42 Rules for a Web Presence That Wins is the perfect book for business people who want to communicate effective and efficient Internet sales or service offerings, and obtain results from satisfied customers. This book focuses the thinking and actions required to reach and satisfy targeted audiences. ’“ William Carper, Chairperson, Indiana District PMA, and Vice President, Operations, Columbian Home Products “Philippa’s rules are very actionable and quickly digested.
You can obtain data from your peers if they’re willing to offer it, or from sources such as Compete, Inc. or Google Trends, and this information can certainly be useful in giving you an overall, generic picture. However, before you delve too deeply into such industry benchmarks, you really need to establish whether you’re comparing apples with apples in terms of looking at these results against yours. If you’re not, then the numbers may mislead you rather than help you. Questions to consider when evaluating benchmark figures include: What are the participating businesses doing to attract traffic to their web presence?