Download A Creator’s Guide to Transmedia Storytelling: How to by Andrea Phillips PDF

By Andrea Phillips

The First How-To procedure consultant to Transmedia Storytelling

“Phillips’s ebook is a robust instrument for somebody who desires to make a profession for him- or herself in the international of transmedia. via her advice, the reader is ready to comprehend the basics of transmedia and the ability it may well have while used with a compelling and robust story."
―David Gale, government vice chairman, MTV go Media

“Transmedia storytelling is a daring and fascinating new area for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent consultant to a subsequent iteration of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and join the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute function movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving strategies in the back of multiplatform narrative. Andrea Phillips is one in every of a small handful of writers in a position to either practising and obviously conveying the foundations of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and surprisingly remarkable international of transmedia storytelling.”
―C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A periods with the world’s top specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a innovative approach for telling tales throughout a number of media structures and formats―and it’s quickly turning into the go-to approach for a wide selection of companies. should you paintings in advertising and marketing, interesting, or ads, transmedia storytelling is a must have instrument for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, interact, and captivate your viewers, you wish this ebook. Written by way of an award-winning transmedia writer and popular video games clothier, this booklet exhibits you the way to make use of an identical advertising instruments utilized by heavy-hitters corresponding to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll find out how to:

  • Choose the appropriate systems to your story
  • make a decision no matter if to DIY or outsource paintings
  • Find and retain a powerful center construction workforce
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your individual winning transmedia career

With those confirmed media-ready ideas, you’ll generate must-read content material, must-see movies, and must-visit web pages that may merely develop greater as audience reply, give a contribution, and unfold the be aware. You’ll create significant buzz with buildings comparable to exchange truth video games and fictional personality sites―or even “old-fashioned” structures comparable to e mail and get in touch with calls. The extra you hook up with your viewers and the extra you get them excited about the storytelling approach, the extra profitable you are going to be.

This isn’t the longer term. this is often now. this can be the way you inform your tale, contact your viewers, and take your video game to the subsequent level―through transmedia storytelling.

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Extra info for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Example text

They’re audience, players, users, fans, consumers, or participants. Unfortunately, each one of these words has some resonance with its single-medium predecessors. But don’t be deceived; just because I’m referring to a project as a game (because my background is very game-centric) and calling the people it’s aimed at players (because ditto) doesn’t mean that I’m not talking about something you should learn from, even if you’re not making anything you could call a game. You should pay attention all the same.

That’s not to say that transmedia storytelling has nothing to offer marketers. Millions of dollars and millions of eyeballs would both disagree with that! But the long-term benefits of transmedia marketing are not in drawing in a completely new audience, but in hooking a peripheral audience more deeply and keeping it around longer. It’s that magic word: engagement. And even marketers might want to keep their eyes on where transmedia storytelling may go in the future. After all, marketing dollars have done a lot to shape transmedia storytelling; but as Bushman says, vaudeville marketing dollars did a lot to shape early cinema, too.

This allows the audience to develop knowledge of and connections to your characters in a context that doesn’t necessarily need to extend to the action in the main story. Be forewarned: there are some serious logistical problems to grapple with when you’re doing characterization work in an interactive medium as an extension of a static story. It comes down to time and linearity. Before \ A common rookie mistake, especially for projects creating a companion character blog for a film, is to place a character’s online presence in an unchanging state.

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